Building a Data-Savvy User Acquisition Strategy to Maximize Mobile Growth

Register to watch Google’s Managing Director of Commerce, Imma Calvo and Managing Director of AppDev Sales, Brett Goffin discuss with data.ai's Head of Insights, Lexi Sydow the following topics:

  • Key Market Trends in post-pandemic shopping habits and the impact on ecommerce and retail app usage and engagement
  • How App Marketers can attract and retain users in a privacy-compliant world
  • How Retail Marketers can hit their user acquisition KPIs despite budget cuts and maximize ROAS despite reduced consumer disposable income
  • Personalization strategies to foster strong customer relationships
  • How to stand out from the heavy holiday competition


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