How to Craft a Winning Mobile Fintech Strategy

Featuring M&C Saatchi Performance, Liftoff, and data.ai

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Planning your mobile strategy? Get the inside scoop from market experts! Hear from M&C Saatchi Performance, Liftoff Mobile, and data.ai to learn more about:

  • Key mobile fintech trends from 2021 and what that means for 2022
  • Insights into finance app downloads and popularity
  • Neobanks, cryptocurrency and the emergence of buy now pay later (BNPL) models
  • Creative advertising strategies in the mobile finance space
  • How to capitalize on market swings
  • And much more!

Meet the Speakers

Bridget Hall, Planning Director, M&C Saatchi Performance

Bridget Hall is a Planning Director at M&C Saatchi Performance with over 10 years of experience. Bridget specializes in User Acquisition and works with a wide range of clients from SoundCloud to The Weather Group, ensuring her clients meet their performance marketing goals. Bridget leads a specialized group within the agency focused on Connected TV and is excited about emerging opportunities across gaming and Web3. Prior to M&C Saatchi Performance, Bridget worked for several digital agencies and high growth startups also focused on performance marketing.

James Haslam, Senior Marketing Insights Manager, Liftoff

James is a Senior Insights Analyst with well over six years of experience in mobile ad tech. He’s worked at app measurement provider Adjust, but now calls mobile programmatic powerhouse Liftoff + Vungle, home.

Vincent Zhou, Marketing Insights Manager, data.ai

Vincent is a Marketing Insights Manager with over six years of experience in marketing and data insights. He is passionate about bringing data to life and has previously worked in marketing and growth strategy within the capital markets, financial services, and e-commerce space.

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